A website for your plumbing business, live tomorrow

What should a plumber's website include?

A plumber's website needs a phone number you can tap, the jobs you do, the areas you cover, your licence and insurance, how your call-out fee and quotes work, and a few genuine reviews. Add photos of your own van and work (not stock photos), your hours and whether you take emergency calls. One well-built page can hold all of that.

How should a plumber's website handle emergency calls and booked jobs?

Give them two separate buttons: "Call now" for emergencies and a short "Book a visit" form for work that can wait. Keep the number as tappable text in the header so it's always one tap away on a phone. Only say "24/7" if someone really answers at 3 a.m.; if you don't, write your actual emergency hours.

How do you show your service areas without a page for every town?

List the towns, suburbs or postcodes you cover in plain text on your page, and set the same areas on your Google Business Profile. Building a near-identical page for each town is risky: Google's spam policy lists "pages targeted at specific regions or cities that funnel users to one page" as doorway abuse. A single clear list, maybe with a simple map, tells customers and Google what they need.

Should a plumber show their licence number on their website?

Yes, where your trade is licensed, and in some places it's expected in your advertising. The Texas plumbing board says the Responsible Master Plumber's licence number "should be displayed in all advertisements"; in New South Wales, Australia, you need a contractor licence to advertise plumbing work; in the UK, anyone doing gas work must be on the Gas Safe Register and customers can check an engineer's licence number online. Rules differ by country and state, so check with your local licensing authority. This is general information, not legal advice.

How do you explain call-out fees and quotes on your website?

Say in one or two plain sentences whether you charge a call-out fee, what it covers and when you give a written quote, for example: "Call-out fee covers the first 30 minutes and is taken off the job if you go ahead. We quote in writing before any work starts." The Texas plumbing board, for one, tells consumers it doesn't regulate plumbers' prices and to get written estimates, so clear wording on your site answers the question people already have.

Google: service areas and doorway pages

Google Business Profile Help says "You can have up to 20 service areas", that the area "shouldn't be more than about 2 hours of driving time" from your base, and that if you don't serve customers at your business address you should remove it and enter only your service area. Google's spam policies define doorway abuse as pages "created to rank for specific, similar search queries", including "pages targeted at specific regions or cities that funnel users to one page".

Source: Google Business Profile Help: Service areas (read 13 Oct 2026) · Google Search Central: Spam policies (read 13 Oct 2026)

Texas (US): licence number in advertising, written estimates

The Texas State Board of Plumbing Examiners' consumer page says "The RMP's license number should be displayed in all advertisements", that written estimates and invoices should carry it, that consumers can verify a licence on the board's site, and that the board "does not regulate prices charged by plumbers".

Source: Texas State Board of Plumbing Examiners: Consumer Information (read 13 Oct 2026)

New South Wales (Australia): licence to advertise, public check

The Australian Business Licence and Information Service says the NSW plumbing contractor licence is needed "to contract, subcontract and / or advertise" plumbing work, administered by Building Commission NSW. Service NSW lets anyone "Check if a contractor is properly licensed in NSW before you do business with them".

Source: ABLIS: NSW contractor licence, plumbing (read 13 Oct 2026) · Service NSW: Check a builder or tradesperson licence (read 13 Oct 2026)

UK: Gas Safe Register for gas work

The Health and Safety Executive explains that customers can enter the licence number from a gas engineer's ID card on the Gas Safe Register website, or text "Gas" plus the seven-digit licence number to 85080, to confirm registration. Plumbers who do gas work (boilers, cookers) must be registered.

Source: HSE: Gas Safe Register, check an engineer (read 13 Oct 2026) · Lancaster City Council: Gas safety factsheet (Gas Safety (Installations and Use) Regulations 1998)