What should an electrician's website include?
An electrician's website needs a phone number you can tap, the jobs you do, the areas you cover, your licence or registration number, your insurance, and a few genuine reviews. Add photos of your own work (tidy boards, finished lighting, not stock photos), your hours and whether you take emergency calls. One well-built page can hold all of that.
Do electricians have to show their licence number on their website?
In some places, yes. In Texas, all advertising that asks for electrical work must include the contractor's name and licence number; in Western Australia, the regulator counts web pages as advertising and wants the EC licence number "conspicuously displayed". Where it isn't a rule, showing it is still the quickest way to build trust. Rules differ by country and state, so check with your local licensing authority. This is general information, not legal advice.
How can customers check you're licensed or registered?
Most regulators run a free public search, so put your number on the site and link to the register. Texas has a licence search on the TDLR site; in England and Wales, householders can search the Registered Competent Person Electrical register by postcode or company name to see if an electrician is registered for home work. A link to the right register does more than any badge.
Should you list EV chargers and other specialist work separately?
Yes: give each specialism its own short section with a photo, because people search for "EV charger installer" or "fuse board upgrade", not "electrical services". Only list work you're qualified for. In the UK, for example, installers must apply to become authorised to claim the government's EV chargepoint grants, so say so if you are.
How should an electrician's website handle emergency call-outs and quotes?
Give emergencies a "Call now" button and planned work a short quote form, and say plainly how you charge. One or two sentences are enough, for example: "Call-out fee covers the first visit and is taken off the job if you go ahead. Larger jobs get a written quote before we start." Only say "24/7" if someone really answers at night; otherwise write your actual hours.