A website for your physio clinic, live in one business day

Say what you treat, in patients' words

Someone with a rolled ankle or a stiff neck should see their problem named within a few seconds. A short list of conditions with one plain line each does more than a paragraph about your treatment philosophy. It also gives search engines the words people actually type.

Make booking one tap

Most physio clinics already take online bookings through practice software such as Cliniko, Jane or WriteUpp. The website's job is to send people straight to that booking page, or to a call or WhatsApp button, from every section. It should not collect symptoms or health details itself.

Be clear about prices, insurance and referrals

Show what an initial assessment and a follow-up cost, how long each lasts, and your cancellation policy. Say whether patients need a doctor's referral and whether you bill insurers directly or provide receipts for claims. Clear answers here cut down on calls and no-shows.

Build trust without breaking advertising rules

Qualifications, registration numbers, experience and a friendly bio do the heavy lifting. Avoid promising cures or set outcomes, and check your local rules before using patient reviews. A calm, specific page reads as more professional than one full of superlatives.

Help local patients find and reach you

Your clinic name, address, phone number and hours should match your Google Business Profile exactly. Add parking, public transport and accessibility details, since many patients arrive with limited mobility. The page must load quickly and read well on a phone, where most local searches happen.

UK: "physiotherapist" is a protected title

In the UK, "physiotherapist" and "physical therapist" are protected titles, and only people on the Health and Care Professions Council (HCPC) Register may use them. The HCPC looks into cases where someone uses a protected title without being registered. If your site lists several practitioners, check that everyone described as a physio is registered, and consider showing registration numbers so patients can look them up. Other countries have their own regulators and title rules.

Source: HCPC: The professions we regulate (protected titles)

Australia: no clinical testimonials in advertising

Physiotherapy is a regulated health profession in Australia, and Ahpra says the National Law does not allow testimonials to be used to advertise regulated health services. Comments about clinical aspects, such as symptoms, diagnosis, treatment or outcomes, cannot be used. Comments only about customer service, such as booking, parking or friendly staff, are not treated as testimonials. Ahpra also warns against selectively editing reviews.

Source: Ahpra: Testimonials, understand the requirements

UK: health claims need evidence

The CAP Copy Advice team (which supports the UK's Advertising Standards Authority) lists conditions physiotherapists can generally refer to, including back pain, joint pains, muscle spasms and minor sports injuries. Claims to help with other conditions need documentary evidence, most likely clinical trials. In practice, describe what you treat and how, and avoid words like "cure" or promised results.

Source: ASA/CAP advice: Health: Physiotherapy

US: keep health details off website forms and trackers

HIPAA applies to health care providers that carry out certain standard transactions electronically, such as billing insurance, and to their business associates. The FTC has also warned that hidden tracking pixels can send what visitors type into web forms to third parties. A simple, safer setup is to send bookings to your practice software, leave symptom questions off the public website, and think carefully before adding ad trackers to booking pages.

Source: FTC: Collecting, using, or sharing consumer health information? Look to HIPAA, the FTC Act, and the Health Breach Notification Rule · FTC Technology Blog: Lurking beneath the surface, hidden impacts of pixel tracking