A website for your grooming business, live tomorrow

Prices that still allow for breed and coat

A matted doodle and a short-coated terrier are very different jobs, so one price per service rarely works. We set out guide prices by size, then list what changes the total, such as coat type, matting or a van visit. Clients know roughly what to expect, and you still confirm the final price at drop-off.

One clear way to book

Some groomers take bookings by text or phone, others use an online scheduler. We put a 'Book a groom' button on every screen and point it to whatever you already use: a phone number, WhatsApp or your booking tool's link.

Policies people read before they arrive

Vaccination requirements, how you handle nervous or senior dogs, deposits and cancellation rules are written in plain words on the page. That saves you repeating them on the phone and gives you something clear to point to if a question comes up later.

A service area for mobile vans

If you groom from a van, customers want to know whether you come to their street and on which days. We list your areas and van days, and keep your home address off the site.

Proof of your work without a photo shoot

Send us your best before-and-after photos from your phone and we lay them out as a gallery with short captions. If you have reviews on Google or elsewhere, we link to them; we never write reviews for you.

Licensing depends on where you groom

In England, the 2018 animal activity licensing rules cover activities such as dog boarding, day care, breeding and selling pets, but grooming is not on the list, so a grooming-only business does not need that licence (day care or boarding alongside grooming may). Other places are stricter: in Connecticut (US), state law says no one may run a grooming business without a licence from the Commissioner of Agriculture, and its definition of a grooming facility includes vehicles and trailers, so mobile vans are covered too. Check with your local council, city or state before you open.

Source: legislation.gov.uk: The Animal Welfare (Licensing of Activities Involving Animals) (England) Regulations 2018, Schedule 1 · GOV.UK: Animal activities licensing, statutory guidance for local authorities · Connecticut General Statutes, Chapter 435 (Sec. 22-327 and 22-344)

Showing prices clearly (UK)

In the UK, the Competition and Markets Authority's price transparency guidance says unavoidable charges should be included in the price you advertise. Where a total cannot be worked out in advance, customers must be given the information they need to calculate it themselves. For a groomer, that means guide prices plus a plain explanation of what changes the total, and van prices shown with any trip fee already included.

Source: GOV.UK: Price transparency (CMA209), summary · GOV.UK: Price transparency (CMA209)

Mobile groomers on Google Business Profile

Google's guidelines say a service-area business, one that travels to its customers, should hide its address and set a service area instead. A mobile groomer working from home fits that description, while a salon that welcomes customers shows its address. Keep your website consistent with your profile: list the areas you cover rather than your home address.

Source: Google Business Profile Help: Guidelines for representing your business on Google

Reviews must be genuine (US)

In the US, the Federal Trade Commission's rule on consumer reviews and testimonials, in force since 21 October 2024, bans fake reviews, paying for reviews that must be positive and suppressing negative ones. Ask happy clients to review you on Google or similar sites, and only quote real reviews on your website. That is why the reviews on our demo site are labelled as samples.

Source: FTC: Consumer Reviews and Testimonials Rule, questions and answers