What should a barber shop website include?
One page covers it: photos of real cuts, a price list with how long each service takes, your barbers, opening and walk-in hours, a "Book" button, your address with a map link, and your no-show policy. Add a few genuine reviews and your Instagram, and most new clients have what they need to book. Products and gift cards can be a link to your booking app's shop if it has one.
Do you need a website if you already use a booking app?
Yes, because a booking app is where people book, while your website is where they decide, and it's the one link you fully control. Some booking apps with a customer marketplace charge a fee on new clients the marketplace finds for you: Booksy's Boost takes 30% of a new client's first visit, up to US$100, and Fresha charges a one-time new-client fee for clients who discover you on its marketplace. Clients you bring through your own website, Instagram or Google profile, sent to your own booking link, aren't charged that fee. Keep the app; send your own traffic to your own link.
Should you put your prices on your barber shop website?
Yes: list every service with its price and how long it takes, because price is the first question most new clients have. Use "from" prices where the cut varies (long hair, designs, beard shaping) and say what adds cost. A clear price list also cuts down the "how much?" messages.
How do you show a no-show or deposit policy on your website?
Write it in one or two plain sentences right above your "Book" button and repeat it in the booking confirmation, for example: "Running late? We hold your chair for 10 minutes. Missed appointments without 24 hours' notice may be charged." Most booking tools can take a card or a deposit when someone books; Square Appointments, Booksy and Fresha all list deposit or no-show features. Check what your booking tool can do and what your local consumer rules say before you charge anyone.
How do you connect your website and booking link to Google?
Add your website and your own booking link to your Google Business Profile: Google lets many businesses add booking links in the profile's Booking section, and you can choose a preferred link if you have more than one. Use the same name, address, phone and hours on your site and your profile so they match. If you see a booking provider listed on your profile that you didn't choose, Google's help explains how to remove it.