DIY builders — S$150–500/year
The cheapest sticker price and the most expensive in hours. Wix and Squarespace are genuinely capable tools, but they hand you a blank template and a learning curve. Most small business owners we talk to spent two or three weekends on a builder before giving up or shipping something they were quietly embarrassed by.
It also never stops costing. Cancel the subscription and the site disappears.
One-page, done for you — from S$300
A single scrolling page carrying your intro, services, proof and contact details. For a service business whose customers mainly want to know what you do and how to reach you, this is often the entire job.
It is the band with the widest quality gap, because “one page” can mean a genuine custom design or a recoloured template. Ask to see three sites they actually shipped.
Budget agencies — S$400–1,500
Usually a WordPress theme, configured. Some advertise unlimited pages at this price, which sounds generous — but ten template pages that nobody reads are worth less than one page that converts. Check whether the price includes copywriting; it usually doesn't.
Freelancers — S$800–4,000
Good value when you find the right person, and genuinely custom. The trade-offs are timeline and bus factor: three to six weeks is normal, and support depends on one individual staying reachable.
Agencies — S$2,000–15,000+
Worth it when the website is the business: e-commerce, bookings, portals, anything with real traffic at stake. You are paying for strategy, project management and accountability, not just pixels.
Grants: PSG has ended
Older guides (and some vendors) still quote “PSG-subsidised” website packages. That grant is closed: Enterprise Singapore says EDG, MRA and PSG ceased on 29 September 2026, and from 30 September grant support runs under the EDGE Grant. Check your eligibility with Enterprise Singapore before you buy. Below about S$1,000 the paperwork rarely pays for itself.